Team Spotlight: Ayanna, Social Media Associate

Team Spotlight: Ayanna, Social Media Associate

Meet Ayanna

Ayanna is an important member of our social media team. When you come across one of our posts, she is likely the one who posted it! From writing fun captions to filming content to reporting analytics, Ayanna sees the social content from the bottom to the top.

From Fashion To Fitness

Ayanna’s journey to Verse Fitness was based on experience and connection.She first worked for Lola Wusu, our lovely Creative Director, in a fashion internship. There she learned about e-commerce merchandising as well as social media. Those skills aligned with our goals at Verse to build out our Instagram, TikTok, Facebook, and LinkedIn. Lola then introduced her to the Verse Team, and the rest is history.

“I love being a part of the Verse Team because everybody is so nice…We work well together to create good content and to get this product out for you guys.”

Hip to the Lingo

As Ayanna’s background is not in fitness, she had a lot to learn. By immersing herself in the social media fitness world, she has learned a lot about the routines, exercises, needs, and lingo used by weightlifters. As new terms seem to pop up by the day, Ayanna explains that it takes some research.

 

“The most challenging part of my role at Verse is the lifter lingo… I have to study a little.”

Max Load?

After learning so much about what weightlifters require from their equipment, Ayanna truly appreciated the in-depth product testing our team put the Agile Rack through to ensure it was not only useful but also incredibly safe. In her time at Verse, the rack was tested for load strength. This measured how much weight the product could safely hold, and the testing came back at 700lbs!

“If you lift really heavy, you don't have to be nervous about using our rack. It’ll be perfect for you still.”

Ayanna has enjoyed the past two years working at Verse Fitness, and she will continue to post great content to entertain our audience.