Go behind the scenes with the Verse team as we capture new apparel, showcase fan favorites, and tease what's coming next.
Ever wonder what goes into creating VerseⓇ gear? Our latest behind-the-scenes video takes you inside one of our newest apparel and product shoots, where the cameras capture much more than great photos—they capture the passion, collaboration, and innovation that drive everything we do.
Hear directly from the team about the design process, and even catch a few sneak peeks of products still in development.
Apparel Designed to Be Worn
The Verse team collaborated with PUR3, an apparel development and on-demand manufacturing company based in Los Angeles. The Verse x PUR3 collaboration wasn't about simply putting a logo on workout clothes. The goal was to create apparel the team and fitness enthusiasts would genuinely want to wear—whether that's crushing a workout, coaching clients, working from home, or relaxing after a long day.
Throughout the video, you'll hear why every piece was designed with purpose:
- Lightweight, breathable fabrics that keep you cool during training.
- Stretchy shorts with secure pockets built for movement.
- Neutral, timeless colors that pair with almost anything.
- Comfortable layers that transition seamlessly from the gym to everyday life.
It's gear made for real athletes, trainers, and everyday movement—not just for the camera.
Innovation Doesn't Stop with the Rack
Lola, Creative Director for Verse, explains that innovation isn't limited to the Agile Rack. Every apparel item receives the same thoughtful attention to detail that Verse has become known for.
Whether it's breathable tactical shirts, supportive sports bras, versatile joggers, polar fleece hoodies, performance caps, or the unique grounding training shoes, each product is designed with function first.
The result is apparel that's comfortable enough for all-day wear while still performing when it's time to train.
Customer Feedback Shapes Every Product
A key highlight is how the Verse team shares how customer suggestions are discussed, tested, refined, and incorporated into new designs. While product development takes time, listening to the community has always been a core part of the process.
It's the same philosophy that helped transform an idea during the early days of 2020 into today's Agile Rack and continues to inspire new accessories, apparel, and innovations.
More Than a Photoshoot
The shoot also highlights something that's hard to fake—the culture behind VerseⓇ.
Models, trainers, designers, photographers, and team members all jump in to support one another, share their favorite pieces, and have fun throughout the day. The energy feels less like a production and more like friends building something they're genuinely proud of.
And if you look closely, you might even spot a few unreleased products making a surprise appearance.
Watch the Full Behind-the-Scenes Video
Want to see the newest apparel in action, hear directly from the team, and catch a few exclusive product teases?
Watch the full video on YouTube and get an inside look at how VerseⓇ continues to design innovative products built for wherever your training takes you. Watch here.
